The Challenges of Culinary Business in the Digital Age
Culinary business seems to be still a business trend in 2018. Besides the fact that food is a basic necessity, the habits of Indonesians who like to hang out are also a major factor in the proliferation of culinary businesses. Ranging from restaurants, food courts, to food trucks. A variety of unique foods are present coloring the menu variations. Decoration of the place of business was made as attractive as possible. The experiences presented also vary. The goal is only one, which is to attract the attention of visitors and make them volunteer to share a pleasant culinary impression on social media.
In this digital era, promoting business through social media channels is a must. There are those who fill their feeds with appetizing food photos. There are also those who enliven it with attractive promos. Not a few who focus on customer reviews. Even some are willing to pay for advertising to reach more potential customers. Even so, doing culinary business in the digital age has its own challenges. Here are some things you can do to deal with it:
It may be pretty, but the quality of food remains
Whatever promo method is used, the digital age makes businesspeople need to be smart using a visual approach to attract attention. But business is not just about making customers come, but also making customers come back. In addition to the comfort of the place, the food and drinks that are served must also satisfy the tongue. Menus that only … Read More